One of the biggest advantages a marketer can have is to grasp the power of the pattern interrupt. Most people reading this will probably understand this fact. What most people
Leveraging trusted voices to benefit your brand Over the past decade, influencer marketing has grown into a multi-billion dollar industry. Brands of all sizes now regularly partner with social media influencers
A few weeks back we made some predictions about Instagram's new app Threads. How do those predictions stack up to reality? What is Threads like? Is it easy to use?
At the end of September 2021, Duolingo went viral on TikTok. The video amassed millions of views overnight and changed everything for the brand. They've achieved many milestone moments since
If you spend any time on social media, chances are you've come across influencers doing their thing. There's an influencer for just about every industry now (Ok, not sure how many
Bill Hicks once famously suggested that marketing was one of the biggest evils of the modern age. I won't share his conclusions here as they were pretty toxic. However, his
Influencer marketing has been a buzzword in the marketing world for years now. In a nutshell, it involves partnering with online personalities with a large following to promote a product
The case for implementing a User Generated Content (UGC) strategy for your brand in 2023 is a simple one. It's much more scalable, affordable and effective than anything you can
A new generation of influencers is emerging. They are affiliate native, passionate about their niche, close to their audience, and concerned about a different number 🤑 - James Brooks The Social Commerce
The marketing landscape is crowded and complicated. Now, more than ever before, brands need targeted strategies to cut through the noise and engage with their audiences. Two popular options are influencer
