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Joe Whittaker

Joe Whittaker

50 Different and Interesting Ways to Say Hello in Your Communications 👋

One of the biggest advantages a marketer can have is to grasp the power of the pattern interrupt. Most people reading this will probably understand this fact. What most people
by Joe Whittaker

What is the Goal of Influencer Marketing?

Leveraging trusted voices to benefit your brand Over the past decade, influencer marketing has grown into a multi-billion dollar industry. Brands of all sizes now regularly partner with social media influencers
by Joe Whittaker

Threads vs. Twitter: which app is the best?

  A few weeks back we made some predictions about Instagram's new app Threads. How do those predictions stack up to reality? What is Threads like? Is it easy to use?
by Joe Whittaker

How to SLAY on TikTok: the Duolingo Strategy

At the end of September 2021, Duolingo went viral on TikTok. The video amassed millions of views overnight and changed everything for the brand. They've achieved many milestone moments since
by Joe Whittaker

Is Influencer Marketing Cost-Effective? A Breakdown of ROI and Benefits

If you spend any time on social media, chances are you've come across influencers doing their thing. There's an influencer for just about every industry now (Ok, not sure how many
by Joe Whittaker

The Transparency Effect: Why You Should be Honest in Marketing.

Bill Hicks once famously suggested that marketing was one of the biggest evils of the modern age. I won't share his conclusions here as they were pretty toxic. However, his
by Joe Whittaker

Pros and Cons of Influencer Marketing

Influencer marketing has been a buzzword in the marketing world for years now. In a nutshell, it involves partnering with online personalities with a large following to promote a product
by Joe Whittaker

Here’s EXACTLY How to Bank User Generated Content on a Budget for your Brand in 2023.

The case for implementing a User Generated Content (UGC) strategy for your brand in 2023 is a simple one. It's much more scalable, affordable and effective than anything you can
by Joe Whittaker

What is the Difference Between Influencer Marketing and Social Media Marketing? 

The marketing landscape is crowded and complicated. Now, more than ever before, brands need targeted strategies to cut through the noise and engage with their audiences.  Two popular options are influencer
by Joe Whittaker

What’s the Difference Between Influencer Marketing and Digital Marketing

When it comes to an excellent marketing strategy, we're obsessed with social media here at Internet of Now. It's good to declare your bias. However, we're equally appreciative of
by Joe Whittaker
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